Research commissioned to assist the CAA in the development of its 2016 strategic plan by ensuring that current consumer behaviours, needs and attitudes are fully understood. The specific objectives were to:
This report relates to the qualitative phase of the research, which was conducted in November 2014. Quantitative research was conducted in December 2014 – January 2015, and a full report integrating findings from both phases of the research is published as CAP1303.
- Update the evidence on how consumers make air travel decisions, what information they use and value, and what if any gaps in provision there may be;
- Explore the hitherto under-researched topic of attitudes to air travel safety and security; and
- Provide insights into the views and experiences of people who have disabilities or reduced mobility when travelling by air, as well as infrequent and non-flyers.
This report relates to the qualitative phase of the research, which was conducted in November 2014. Quantitative research was conducted in December 2014 – January 2015, and a full report integrating findings from both phases of the research is published as CAP1303.
- Status:
- Current
- Review comment:
- -
- Version:
- 1
- Version date:
- 18-Jun-2015
- View file:
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